Founded in 1999, the Company was established to develop and market super-premium spirit brands. Based in Hovås Sweden and Santa Barbara CA, the Company has developed both national and international distribution of it's products. Nordic Ice is privately owned by Swedish founders and investors, and is well represented with highly experienced management. Precis Vodka flagship brand is targeted to take advantage of the explosive growth in the super-premium spirit market segment and to establish itself as the quality and image leader in the highly profitable worldwide vodka market.
Originating from Sweden, Precis Vodka is the brain child of Swedish engineer Anders Rundcrantz. "Precis" is the Swedish translation for precise/precision, which relates to the brand's unique production technique, Precision Distilling. This technique is a revival of century old Swedish distilling traditions merged with modern techniques, resulting in a unique production method. When combined with pure Swedish water (some of the purest water in the world), the resulting vodka is so clean it requires no filtration. Precis Vodka is produced in Sweden. To reflect it's hand crafted nature, Precis is packaged in a stunning hand blown package. The brand is positioned in international markets as the premier vodka.